HALLMARK CHANNEL AND TIME WARNER CABLE
FORGE NATIONAL PARTNERSHIP TO SUPPORT
SECOND ANNUAL AMERICAN HUMANE ASSOCIATION HERO DOG AWARDS
Time Warner Cable to Feature Unique “Hero Dog Awards” Content
On Local Video On Demand Platform Across Entire Digital Subscriber Base
“Hero Dog Awards” Premieres November 8th at 8:00pm ET/PT on Hallmark Channel
Hallmark Channel and Time Warner Cable announced today a unique national partnership to provide custom local video on demand content around the American Humane Association Hero Dog Awards, a program that launched last year as a celebration of dogs and the many ways they save, support, protect, and enrich our lives every day. Rolling out on October 22nd, the “Hero Dog Awards” content will be available on Time Warner Cable’s local Video On Demand platform.
“‘The Hero Dog Awards’, part of Hallmark Channel’s Pet Project initiative, is a very special program and we are thrilled to be able to bring the show to life in a unique way for Time Warner Cable subscribers through customized local video on demand content,” said Laura Lee, Senior Vice President, Distribution, Crown Media Family Networks. “This is a fantastic opportunity for Crown Media to expand on our relationship with Time Warner Cable through this added value opportunity, while also promoting Hero Dog Awards and broadening its audience.”
The custom Hero Dogs Awards content will be accessible for subscribers in the “Pet Folder” on Time Warner Cable’s local Video On Demand platform and include videos highlighting each of the 8 finalists from the 2011 class of Hero Dogs, a sneak peek at the 8 finalists from the 2012 class of Hero Dogs, and the full length feature presentation of the 2011 “Hero Dog Awards” show, hosted by Carson Kressley. All of the VOD content will include tune-in messaging to drive viewers to the 2012 Hero Dog Awards broadcast, premiering on November 8th and hosted by Kristin Chenoweth.
“We are very excited to be part of this great program that shares the inspiring stories of hero dogs, their owners and handlers,” said Dennis Patton, Vice President, Partnership and Development for Time Warner Cable. “Having the opportunity to share additional unique local on demand content that celebrates these remarkable dogs gives our customers even more compelling programming they can enjoy better.”
The American Humane Association Hero Dog Awards is a culmination of a year-long program, which began with an online contest soliciting stories and pictures from dog owners about their pets and why they are heroes in eight different categories: Law Enforcement and Arson, Guide Dogs, Hearing Dogs, Service Dogs, Therapy Dogs, Search & Rescue Dogs, Military Dogs, and Emerging Hero Dogs, a category honoring ordinary pets who have done extraordinary things. After nearly 3 million online votes, thousands of dogs were narrowed down to one finalist per category. The eight finalists – one per category – were flown to Los Angeles for a star-studded, red carpet gala where they were honored with a special award. At the end of the evening, one of the eight dogs was crowned as the overall Hero Dog of 2012.
Hero Dog Awards is part of Hallmark Channel’s Pet Project, a new advocacy campaign designed to celebrate pets and raise awareness of the pet homelessness epidemic. Through public service announcements, local grass-roots events, and strategic partnerships with such national non-profit organizations as American Humane Association and PetSmart Charities, Hallmark Channel’s Pet Project aims to shine a spotlight on this country’s epidemic of pet homelessness and provide the public with the information and resources they need to find their new best friend.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and recently launched two new daily series, Home & Family and Marie, on October 1, 2012. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
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ABOUT TIME WARNER CABLE
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at http://www.timewarnercable.com, http://www.twcbc.com, http://www.navisite.com, and http://www.twcmedia.com
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